I’ll just go ahead and say it: I hate Facebook.
With that, I could imagine music scratching to a halt, loud gasps filling the air, and chairs dragging on the floor as everyone turns to see who is the weirdo that dared to make such a blasphemous statement.
But it’s true, and I say it without apology.
Just a couple of seconds on the damn site fills me with more pain than having to watch a marathon of Keeping Up with the Kardashians.
Why Do I Hate Facebook So Much?
It’s too distracting.
Everyone’s poking everything, inviting you to play Candy Crush, checking out pictures, sending flirty messages. Basically doing nothing productive (and I already spend enough time doing nothing productive).
You would think that a place as text intensive as Facebook would be a writer’s dream, right?
But it’s not.
Reason being is that the audience is too broad.
No one’s there for any one specific reason. And if you manage to stumble into a reader (who is not your mother), the chances that they’re interested in your work is pretty slim.
Not the most effective way to market and find buyers, and ultimately readers.
Sure, you can successfully use Facebook to build followers and market a product, but that’s what your blog is for, and it’s so much easier.
Instead of going where the entire world is and trying to conveniently bump into a reader, it’s better to go where your audience gathers.
Yet recently, I’ve been on Facebook more than I’ve ever been in my entire life.
Introducing the real power of Facebook: groups
A group is where people of common interest come together. So using the New York City analogy, you would actually enter a building where like-minded people gather: your audience.
Here is where the marketing value of Facebook shines. So far, I was able to find (or was invited to) a group of fantasy writers.
We read each other’s stuff, and we have Skype meetings to share our critiques.
Eventually I want to join a fantasy readers group where I’ll start engaging with members, participating in activities, and sharing thoughts on books I’ve read.
Once I’ve got their attention, then I can introduce them to my writing.
Much better than asking everyone to buy my book, right?
So if you actually find me on Facebook, don’t worry, no one has hacked my account. It’s actually me participating in a group.
Just don’t expect me to poke you.
What do you think of Facebook? Are you a fan? Do you use it for something other than Candy Crush? Let me know in the comments.